Is it a War?
Written on February 16, 2008 – 12:41 am | by admin
Advertising sector has always been the best way of announcing and promoting a company’s product. The companies will seek every best effort to make their product earns publicity, even if they have to compete in a funny way. I recently found in one of the forum’s threads which discussed about the advertisement of the large telecommunication company in Indonesia: Telkomsel and Exelcomindo.
The posters were located in Medan, one of the big cities in Indonesia (I still have not checked yet with other cities). In my opinion as a consumer, this advertisement is a little bit funny in the perspective of their diction (wording). The story went this way: At first, Telkomsel was the one who put the poster containing the slogan showing the IDR 0.5 / second tariff, then Exelcomindo (known by XL as its brand) put a poster right beside the Telkomsel’s poster showing the IDR 0.1 / second tariff. I don’t know what happened, soon after that, Telkomsel put another poster which is a countermeasure of the XL’s poster showing a slogan which is freely translated into this sentence “The next neighbor said to have the lowest tariff, but in fact they have complex tariff system and limited network!”.
Check this picture and feel free to laugh…..
Picture credited to my friend
Disclaimer: the writer is not an affiliate of both parties, purely as a consumer and does not mean to endorse people to choose either brand or product. Feel free to choose as you think the best and the most suitable.
Tags: Stories
